Life insurance

Life insurance, two ways in.

For you and your family, you can get a quote online through Ethos, our life insurance partner. For your business, such as key person coverage, buy-sell funding, or succession planning, talk to us. Those need to be designed around the business, and an online quote isn't built for that.

For you and your family

Personal life insurance

Money for the people who depend on you if you die, so the mortgage, the bills, and the plans don't fall on them.

  • Term life: coverage for a set number of years, often matched to a mortgage or the years your kids are at home.
  • Whole life: permanent coverage that also builds cash value.
  • Final expense: a smaller policy meant for end-of-life costs.

Quotes and applications are completed on Ethos's site and open in a new tab.

For your business

Business life insurance & planning

When an owner or key employee dies, the business can lose its leadership, its revenue, and its plan for who owns it next. These are worked through with you, not quoted online.

  • Key person coverage: protects the business if someone it depends on dies.
  • Buy-sell funding: gives surviving partners the money to buy out an owner's share.
  • Business continuation & succession planning: keeping the business running and passing it on.
  • Loan and guarantee coverage: life insurance a lender may require on the owners.

Not available through the online quote. A producer works through it with you, often alongside your attorney and accountant.

What it is

  • A policy that pays a set amount to the people you name if you die
  • Term covers a set period; whole life is permanent and builds cash value

When you need it

  • Someone depends on your income
  • You've signed a mortgage, a business loan, or a personal guarantee
  • You own part of a business with partners

Worth knowing

  • Price depends mainly on age, health, the amount, and the length of coverage
  • Coverage through work usually ends when the job does
  • Review your beneficiaries after marriage, divorce, a new child, or a sale of the business

Which path

  • Covering yourself and your family: the online quote
  • Anything tied to the business, its owners, or its debts: talk to us

This page is general information, not advice about your specific situation, and not a quote, binder, or contract of insurance. Personal life insurance quotes and applications are handled by Ethos; policies are issued by the insurance company named on the policy, and approval isn't guaranteed. Actual coverage is governed solely by the terms, conditions, and exclusions of the issued policy.

Not sure which one you need? Start with a conversation.